Leading cannabis software company Flowhub has flagged our parent company Birchmount Network as a gift card vendor of choice in their feature, “How to Create a Dispensary Gift Card Program.”
Flowhub is a cannabis technology company offering a point-of-sale solution for dispensaries that incorporates gift card programs. Their article outlines the many benefits for cannabis dispensaries of launching a gift card program, as well as gift card marketing strategies to follow.
Some of the benefits Flowhub mentions for a gift card program include:
– increased revenue (shoppers tend to spend more than the value of the gift card)
– increased brand recognition (gift cards “act as mini billboards”)
– driving loyalty (customers with a gift card for your shop have “a strong incentive to stop in and redeem it, giving you an opportunity to earn their business for life”)
Gift cards are popular with consumers year-round, during the holidays as well as other gift-giving occasions like birthdays, anniversaries, and graduations.
Gift cards are a great way to give someone a special present without having to worry about finding the right size or colour. They offer the recipient the flexibility to choose their own gift, and they are convenient to purchase and easy to wrap.
As Flowhub points out, “What's a better present than the gift of a cannabis shopping spree?”
Marketing strategies include training your budtenders on gift cards, creating social media campaigns, and communicating the availability of gift cards to customers through subscriber lists.
An attractive gift card display at check-out is an important first step, as customer awareness is paramount to a successful gift card program.
Visit BirchmountNetwork.com to find out how easy it is to get started.